![]() Identify specific contacts, at specific companies, within a specific market. ![]() Inspire customers with compelling content.Align marketing activity with account strategies.Account-based marketing is typically employed in enterprise-level sales organizations.Īccount based marketing can help companies to: ![]() Account-based marketing ( ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
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